Brand Story

The Story Of Roger Vivier

The Maison of the dreams
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  • Iconic creations by Roger Vivier: discover more about the shoes and bags that made history

For nearly eight decades, Roger Vivier, the brand known as the Fabergé of footwear, has been seducing women with elegant pieces that utilizes refined geometric shapes and rich embroideries. Its history began in 1937, when the designer opened his first boutique on 22 Rue Royale in Paris. In 1953, Queen Elizabeth II chose Roger Vivier to design the shoe she wore on her coronation day: a regal pair of ruby-studded sandals, featuring the same fleur-de-lis motif that decorated the Imperial State Crown.

Roger Vivier had close working relationships with the most famous couturiers of the 20th century. In the '40s, he created the first wedges in history for Elsa Schiaparelli. In 1955, he invented the stiletto heel for the Christian Dior. Most notably, Vivier's creations were consecrated by Luis Buñuel's Belle de Jour, the 1967 film that started Catherine Deneuve, who wore a pair of pumps with a square metal buckle. The film won the Golden Lion at the 32nd Venice Film Festival and the Belle Vivier became the brand's icon.

From revered style icons—Jacqueline Kennedy, Brigitte Bardot, Elizabeth Taylor, Grace Kelly and Sophia Loren—to modern-day celebrities—Nicole Kidman, Anne Hathaway, Julia Roberts, Sarah Jessica Parker, Naomi Watts, Hilary Swank, and Jessica Alba—the maison has been a woman's best companion for walking the red carpet and other fashionable fêtes.

Following the acquisition by the Della Valle Group in 2003, Roger Vivier's artistic heritage has experienced a Renaissance under the creative direction of Bruno Frisoni. Frisoni has given the brand's icons a fresh makeover—the stiletto heel becomes taller, slimmer, then thicker, undergoing continuous transformations in order to adapt to the needs of modern times. Ines de la Fressange is the designer's muse and brand ambassador.

SHOE ICONS

BELLE DE NUIT
A modern take on the stiletto, this shoe features a heel with a curved shape.

GOMMETTE 
These ballerina shoes, with a rubber outsole, are available in a range of different materials—from calf hair to patent leather.

U-LOOK 
This shoe’s name is derived from its U-shaped heel. Even the buckle—deconstructed and made of two contrasting materials—takes the shape of a reversed double U in the latest collection.

BELLE VIVIER 
This heels were made famous by Catherine Deneuve, who wore them in Luis Buñuel's movie Belle de Jour.

SPHERE 
This stiletto comes straight from a universe of seduction. The most famous one was created for Marlene Dietrich, where the heel was embellished with a sphere.

VIRGULE 
This use of the spool heel brings to mind the lightness and vibrancy of the 1960s mod moment. 

Discover Roger Vivier's footwear collection

 

BAG ICONS

PRISMICK
The three-dimensional effect of the geometric patterns may appear minimal, but they are derived from a kaleidoscope selection of fabrics and colors, of which the brand is known.

MISS VIV’ 
Designed in the 1950s, during a period when haute couture was prevalent, the Miss Viv’ bag has reached icon status thanks to Carla Bruni-Sarkozy. 

Discover Roger Vivier's bag collection

 

  • Roger Vivier's history - The Luxer